DIPLOMA IN
DIGITAL MARKETING TECHNOLOGY
FACULTY OF COMPUTING & INNOVATIVE TECHNOLOGY
Program Overview
Diploma in Digital Marketing Technology focuses on advanced techniques as one of the choicest specializations in the digital era, Digital Marketing offers a plethora of career opportunities for students and professionals from all backgrounds from creative to technical. This program will equip new generations with the required industry knowledge and skills to face challenges towards becoming a global entrepreneur. Students will gain experience and knowledge through theoretical and practical exposure offered by this programmed, to get them ready to take on the world.
Entry Requirement
NORMAL ENTRY
- Possesses Sijil Pelajaran Malaysia (SPM) or its equivalent with a minimum of credit in three subjects; OR
- Certificate of Creative Multimedia or equivalent OR
- Technical and Vocational Certificate related and recognized or equivalent to one (1) year of relevant work experience or one (1) semester of bridging program OR
- Sijil Kemahiran Malaysia (SKM) Level 3 and Sijil Pelajaran Malaysia (SPM) with at least 1 credit.
APEL.A ENTRY
- Possess an APEL A certification from MQA for admission into Diploma programmes; OR
- Malaysian; AND
- 20 years old and above in the year of application; AND
- Possess relevant previous working experience/ learning
List of Courses
- Introduction to IT (Innovative Technology)
- Google Ad words & Online Display Advertising
- Introduction to Digital Marketing
- Affiliate of Marketing
- App Store Optimization
- Production Visualizations
- Basic Art and Design
- International Marketing
- History of Arts
- Social Media Marketing
- Digital Marketing vs Traditional Marketing
- Search Engine Optimization
- Content Writing & Marketing
- Search Engine Algorithms
- Law of Creative Industry
- Websites Planning Process
- Visual Studies
- Blogging & Freelancing to Make Money
- Email Marketing
- Final Project
- Creative Thinking
- Local SEO & SEO Project Essentials
- Google Analytics
- Industrial Training
Market Sector
- Digital Marketing Company
- E-Commerce International and Local Company
- Web Analytics and Reporting Company
- Public and Private Company have IT or Digital Department
- Animation and Multimedia Company
- Social Media Influencer
- Web Design Company
Career Prospect
- Assistant Manager Digital Marketing
- Assistant Manager Branding
- Online Content Developer
- Web Designer
- Professional Blogger
- Sales Executive (Marketing)
